インデペンデント紙による、女性アスリートを支えるための6つの誓いと提言
This paper would like to see – and will call for action on:
* Greater efforts to ensure school sport appeals to more girls
* Better publicity for sportswomen
* Better pay for female athletes
* Corporate sponsors investing properly in sportswomen
* Broadcast coverage of Britain's women at all international sporting events
* Women on the boards of all national sporting governing bodies
As part of this, we promise to make sure our pages highlight the best of women's sport, as well as men's.
どんな具合かというと、こんな感じ。
The startling extent of anonymity experienced by Britain's leading sportswomen is laid bare today in a Populous poll of more than 2,000 adults for the Women's Sport and Fitness Foundation (WSFF). Fewer than one in five knew that Rachel Yankey, England's star forward, plays football. By comparison, 97 per cent knew Wayne Rooney's profession. In golf, fewer than one in 10 knew Catriona Matthew, a Scottish professional and one of Britain's leading players, compared with 65 per cent who recognised Northern Ireland's Rory McIlroy.
Only Olympic gold medallist Jessica Ennis-Hill received the recognition enjoyed by her male counterparts. Ennis-Hill is the only woman still competing who made it into the top 10 Olympic sponsorship earners, based on income related exclusively to the Games. The only other two women have both retired – Victoria Pendleton and Rebecca Adlington, who came eighth and ninth respectively. Although one in six respondents said they were watching more women's sport since the Olympics, more than a third said they would watch more on television if it was available. Younger viewers (24- to 34-year-olds), were keenest of all, at 42 per cent.
Women's sport still gets just 0.5 per cent of all sports sponsorship money, a problem that links back to a lack of media coverage. Ms Hanser said: "Media coverage and sponsorship are two halves of the same coin – unless the media covers women's sport, sponsors won't support it."
Two-thirds of those surveyed believed female athletes provide better role models for young people than celebrities. But girls start doing less sport than boys from the age of about eight. By the time they are 14, only 12 per cent of girls are active enough, a problem which senior figures in sport last night said could be improved by raising the profile of female sporting role models. At 15, only half as many girls as boys take the recommended amount of exercise.
Nicola Adams, who won the first Olympic women's boxing gold medal, said: "Just from girls seeing me at the Games on TV, we've seen a 76 per cent increase in women in boxing. It made a massive difference. If we could get more women's sport on television the amount of women and girls we'd have involved in sport would be huge."
Almost half of all schoolgirls in a recent survey said they believed that getting sweaty was "not feminine" – a perception not helped by having significantly less coverage of sportswomen. Just 5 per cent of media coverage is devoted to women's sport – a figure that briefly changed during the Games, but which campaigners warn is now in danger of dropping.
(とちゅう)
